It's Not Just a Pickup Truck. It's a Ford F-150.

With its impressive power, payload, fuel efficiency* and innovation, 2010 F-150 is like 5,000 pounds of "Hey, can I give you a hand with that?" From simple conveniences like the new available Box Side Steps and integrated Tailgate Step to high-tech solutions that make towing easier and safer. So it not only pulls way more than its own weight, it also takes weight off your shoulders.

For 2010, Ford offers more capability and features to its class-leading F-150 pickup. The big news is the radical F-150 SVT Raptor off-road version developed by Ford SVT (Special Vehicle Team). In addition, the Harley-Davidson F-150 returns. These new versions expand on the award-winning Ford F-150 lineup, which was completely redesigned for 2009.

Raising the number of F-150 models to nine is the Harley-Davidson F-150 edition, which features 22-inch-diameter polished, forged aluminum wheels, chrome exhaust tips and Harley-Davidson graphics and logos on just about every available space.

Existing F-150 models get a few new features, too. A chrome billet grille is available on the XLT Chrome package, a chrome mesh grille insert comes on the Lariat Chrome package and black tubular running boards are available on the XL Regular Cab and SuperCab.